Rs.15 crore to be spent in publicizing Kochadaiiyaan in the South

 
Even as the audio-launch of superstar Rajinikanth’s upcoming 3-D animation venture Kochadaiiyaan is slated to be held at 10:30 hours on 09th March (this Sunday) at Chennai’s Sathyam Cinemas premises, it is reported that as many as Rs.15 crore have been allotted by the makers of the film (Media One Global Entertainment Ltd. & Eros Entertainment Media Ltd.) to publicize the film widely in the Southern States.
Rajini, Deepika Padukone, Jackie Shroff, Sarathkumar, Aadhi, Shobana and Ruckmani Vijayakumar have starred in the film, which is the country’s first film to be made in 3-D animation mode using the ‘motion capture’ technology.
Along with the audio-launch of the Tamil version, the audio of the Telugu version would also be released on the same day, it is said. Bollywood’s Amitabh Bachchan is the special invitee for the launch.
The films’ trailer in Tamil, Telugu and Hindi would also be released at the above-said function. Karbonn Mobiles’ new series of mobiles to commemorate Kochadaiiyaan’s release would also be launched on 09th March. Hungama Online, another sponsor of the film, is to release its new set of mobile games.
In an unprecedented media glitz, the sponsors and the producers of the film have joined hands to spend as many as Rs.15 crores to publicize the film through print and television media.
In the States of Tamil Nadu, Kerala, Karnataka and Andhra Pradesh, huge Kochadaiiyaan hoardings and banners would be erected in 3650 retail outlets of BPCL. In Chennai alone, more than 100 petrol pumps would display such hoardings and banners.
Kochadaiiyaan is to release in Tamil, Telugu, Hindi, Punjabi, Bhopuri and Marathi simultaneously, thus becoming the first Indian film to be released in that manner.